I <3 video art because it is arguably the most comprehensive way to turn an art-going audience on-to an artist’s intended mood or message. While artists working in more traditional art forms such as painting, sculpture must convey their intentions through sight alone. A video artist is able to stimulate more human senses and perceptions simultaneously because the medium allows the artist to shape sight, sound and pace (time) of the work. Making full use of these video art traits is great way to create an immersive experience; which is what I look for in works of art. Only virtual-reality art would give an artist more control over an audience’s senses (taste, touch and smell); it will happen one day!
With that said, what I don’t like about video art is how intangible it is. Unlike a painting or sculpture, it has no physical form (besides the actual DVD) that can be studied. With video art, an audience must give its undivided attention for an extended period of time in order to experience the work. In our broadband, Youtube, iphone world; this is often not an easy thing to accomplish. Also, depending on the video, multiple viewings may be required in order to fully digest the piece. So although I believe that works of video art can be a very rewarding for an audience, when compared to most other art forms, they’re sometimes tedious to absorb. Finally, works of video art are difficult to sell, which is rough for the artist.